Text

Letter knock

Letters of the wordmark are knocked in the direction and with the force of the cursor passing through them, then spring home.

29 / 74

Where it earns its place

A wordmark on a lab, careers or about page, where a little physical play fits the brand and rewards the visitors who explore.

Made it genuinely velocity-aware: push distance scales with pointer speed (capped at a third of the letter height), where the original used a fixed distance on any hover.
The letter flies mostly along the pointer's direction of travel, blended with the away-from-cursor vector the original used on its own.
A newer hit supersedes one in flight through a per-letter token, so double knocks never snap home early.
Distances are in ems of the wordmark, so the card and the stage behave alike; a phantom swipe demonstrates it until the first real pointer, and reduced motion keeps the letters still.
Kept the original's two-phase motion: an instant circ-out hit, then an under-damped spring back to rest.