All studies

Interaction

Rubber segment

A segmented control whose thumb reaches across to the new option, lets go of the old one and lands with a small squash; you can also grab it and throw it.

49 / 74

Where it earns its place

Switching between a few views that change what sits below: engagement types, billing periods, plan tiers, chart ranges.

What we changed

  • Built into an engagement switcher: landing page, website or AI integration swaps the timeline, the price, a ten-week strip and the case-study proof below it.
  • Kept the two-beat travel (both edges reach across, then the trailing edge catches up and squashes 3 px past its mark) and the throw, with velocity projected to pick the slot it is heading for.
  • Kept the clip-path thumb over a second copy of the labels, so text inverts exactly at the thumb's edge instead of cross-fading.
  • Arrow keys now play the same travel as a tap (the original jumped), Home and End work, and reduced motion jumps the thumb and fades the content without movement.
  • Slots are measured from layout offsets rather than screen rects, and the size, colour and speed props are cut to one control on Kinetiq tokens.